"Play Better Out There, Starting In Here"
The Core Insight
Summer in Bozeman doesn’t kill golf — it accelerates it. Your members and prospects are playing more golf than ever, which means they’re more aware of their flaws, more motivated to fix them, and more likely to act on a low-commitment offer. The simulator isn’t a consolation prize when the weather turns — in summer, it’s a range with data, privacy, and air conditioning.
The Offer: Summer Flex Pass
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Price 12 hours, any day, any time
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Hours: June 1 – August 31, 2026
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Valid: June 1 – August 31, 2026
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Upgrade Bonus: $50 credit toward any annual membership if purchased before Oct 15
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Cap: Limit 20 passes
The Four Audiences
1. The Active Golfer (Primary)
“You’re playing more golf than ever. Use an hour with us to actually fix the thing.”
Where to reach them: Local Facebook golf groups (Bozeman Golfers, Gallatin Valley Golf) · Flyers/cards at Bridger Creek, Cottonwood Hills, Riverside pro shops · Instagram/Facebook targeting Bozeman + golf interests
Key hook: “You shanked 4 drives last Saturday. We can fix that in one session.”
2. The Visiting Golfer (Tourism Play)
Coming to Bozeman for Yellowstone, Big Sky, or fly-fishing. Golfer. Has a bucket-list course in mind.
“Play Pebble Beach, St. Andrews, or Augusta before you fly home.”
Where to reach them: Bozeman tourism Facebook groups · Airbnb Experiences listing · Hotel concierge cards at AC Hotel, Element, Kimpton · Google Business listing
Key hook: “1 hour. Private bay. Any course in the world. $55.”
3. Junior Summer Program
4-week block · 8 sessions × 45 min · Max 2 juniors per session · $199 per junior
Fills weekday 9am–12pm. Parents pay upfront. Predictable revenue.
Where to promote: Bozeman Moms Facebook group · School/sports club newsletters · Bridger Bowl, community centers
4. Corporate Happy Hour
2 hours · Up to 8 people · Tue/Wed evenings · $199 flat
Includes closest-to-pin or long drive competition format.
Where to promote: LinkedIn targeting Bozeman business owners · Email/DM to realtors, financial advisors, contractors · Bozeman business Facebook groups